The lobby regeringsgatan. PassionForColors @The Lobby Stockholm, Regeringsgatan 61

AMF Fastigheter / The Lobby

The lobby regeringsgatan

The Lobby, Photo: Beata Cervin. Instead of a department store building hosting multiple stores, it will instead host smaller stands and stalls for brands across a 900m2, two-floor venue on Regeringsgatan. The brands the store hosts will be on flexible, short-term contracts, allowing for easy changeover and transition, which means that visitors can expect a different range of stores and retailers every time they visit The Lobby. There will also be a section entitled Edit, which will be curated by industry insiders, starting off with lifestyle magazine Scandinavian Man. The pilot store in Stockholm conveys a feel-good atmosphere and creates a completely new shopping experience. So if you are curious about the next big thing in tech, fashion, design and lifestyle — feel welcome to come visit today at 2pm, at Regeringsgatan 61 in Stockholm. The entire store also serves as an event location.

Nächster

PassionForColors @The Lobby Stockholm, Regeringsgatan 61

The lobby regeringsgatan

However, they were not on site for sightseeing but for a press event in reference to EuroShop 2020. The Lobby is something completely new, a destination beyond the ordinary where you can try out a new type of customer journey, try out digital shopping techniques, launch products in combination with hosting an event and even enjoy a glass of cava in the bar. Our retail experts hope that the concept will also spread to Germany! Elke Moebius left and Ulrich Spaan right with Göran Swärdh. The store aims to be a testing ground for new trends in shopping. Growing e-commerce is changing the competitive conditions for the physical business. .

Nächster

Team EuroShop on Tour in … Stockholm

The lobby regeringsgatan

The Lobby is something completely new, a destination beyond the ordinary where tenants can try out a new type of customer journey, try out digital shopping techniques, launching products in combination with hosting an event. Food and drink is available from the onsite Cavabaren. The Lobby is a place in constant renewal, which can be compared to a lifestyle magazine. In addition to clothing from various Swedish and international brands at the ground level, there is a coffee bar on the upper floor. It can be thought of as a streamlined and flexible take on the modern shopping centre. Event-oriented marketing and brand presentation is combined with digital presence.

Nächster

Team EuroShop on Tour in … Stockholm

The lobby regeringsgatan

The entire industry must find ways to rethink and take advantage of the opportunities offered by digitisation. With their eyes on the future of retail, The Lobby boutique has opened up on Regeringsgatan. An ever-changing market place with selected international and Scandinavian brands and an edit section curated by some of the most prominent people in the business. So if you are curious about the next big thing in tech, fashion, design and lifestyle — welcome to come visit the ever-changing Lobby at Regeringsgatan 61 in Stockholm. Nevertheless, it was impossible for the two retail experts to leave this future-oriented city without first discovering new stores and store concepts.

Nächster

PassionForColors @The Lobby Stockholm, Regeringsgatan 61

The lobby regeringsgatan

Like a lifestyle magazine, the content is constantly changed so that customers find a new product world and new brands and retailers every time they visit the store. Contracts with the brands in the store are concluded for a short period of time. . . . .

Nächster

PassionForColors @The Lobby Stockholm, Regeringsgatan 61

The lobby regeringsgatan

. . . . . . .

Nächster

AMF Fastigheter / The Lobby

The lobby regeringsgatan

. . . . .

Nächster